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What is in a name?

What is in a name?

What is in a name?

Exposure Surveying Ltd is now trading as ‘Harper Building Diagnostics’ – it is the same people, services, company details and insurances, just a different name and new stationery!

We have a great new logo, with the ‘stickman’ representing our core concerns: the environment, people and architecture.

Our philosophy remains the same as when we established the company 10 years ago – we want to help recreate healthier environments, to provide longterm solutions based on thorough investigation and proportionate interventions.

Why rename the company?
Well, we were lucky enough to have 30 marketing undergraduates from Plymouth University use our rebranding exercise as their final, end of course project.
That said, I didn’t feel ‘lucky’ at the time. Having 5 competitive teams analysing every facet of your business can make you feel a little vulnerable; especially when scrutinising your marketing strategy (that couldn’t have taken long to be fair), client testimonials and even evaluating us, as individuals…

Even though it was our ‘building conservation and sustainability background’ and ‘specialist range of scientific testing’ that were identified as key strengths in our ‘niche’ market – it was the fact that all groups considered me (Lee Harper), to be our USP (unique selling point – keep up!), my ‘fiercely ethical approach’, and ‘passion for providing sustainable and environmentally friendly solutions’, were core to the business, and encompassed the ‘Harper philosophy’.

So, in order to ensure our company rebranding was successfully received, ‘Harper’ was to be in the new name and well, ‘Building Diagnostics’ speaks for itself. We are really pleased with the change, it was a difficult decision and daunting prospect but we are excited to have made it.

We learnt lots about marketing, our business and ourselves from that collaboration with Plymouth University, and it was great to be reminded of what brilliant resources are on our doorstep.
I would encourage any business to explore how your local university may be able to enhance your organisation, from internships to research opportunities.

In my next post I’ll be covering problematic the knowledge/practise gap evident within the construction sector and how we aim to play our small part in reducing this with the introduction of our ‘bespoke training and education’ side to our business.
Speak soon,
Lee

Welcome to our blog

Welcome to our blog

First and foremost, we are damp and timber specialists, and as we know our subject, we are very happy in this environment, but apparently, we now also need to be blogging and engaging more with you; so say the marketing students featured in our next post.

Those budding marketing specialists of the future told us in no uncertain terms that we ‘have to produce regular informative content and to engage more with you, it’s expected, it’s what everyone does!’, well, despite verging on being marketing phobic, we’ll give it a go!

What to expect?
Well, as damp and timber decay isn’t the most stimulating of subjects to discuss, or the most aesthetically pleasing of subjects to photograph for that matter; we will meet this challenge and do our best to provide some useful information.
We plan to post short explainer videos alongside infographics, with industry and company news when/if anything interesting ever happens.
I’ll apologise in advance for writing occasional posts that are heavy on science and industry issues; sometimes these are necessary to gain a better understanding of certain issues, I will still include them, for anyone keen to delve deeper into those topics.
So there we are, I finally did it, following a few days procrastinating I’ve written my first post to complement our new website.
Next I will write about our company rebranding following the marketing appraisal by students at Plymouth University.
We hope that you pop back now and again to see what is new in our world and for more posts about damp and timber decay investigations, building conservation and sustainability.
To subscribe, please click on the ‘plane’ icon to the left, and leave your email address. We will keep your details secure and private, and of course, you can unsubscribe at any point, although we aren’t likely to be prolific, just once or twice a month.
Speak soon,
Lee

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Covering the UK from both the Exeter and London offices

London Office:

Harper Suite 1 Crutchfield Lane, Walton-on-Thames, Surrey. KT12 2QY
Phone: 020 7060 6593

Exeter Office:

The Office, The Old Shippen, Upton, Clyst St Lawrence
Cullompton, Devon. EX15 2NP

Phone: 01392 555 432